The Coffee Sucks, Don’t Let Them Tell You OtherwiseTwo young women in the lineup at Starbucks behind me were talking about Tim Horton’s, a large Canadian coffee franchise that sells terrible coffee and crappy doughnuts. One of them said, “Hey, I love my Tim’s. I’m not a coffee snob.”
So, let me get this straight. Someone who, given the choice between a cappuccino made of fresh ground coffee beans exposed to the right amount of pressure, heat, and filtered water or a cup of Tim Horton’s made from low-grade coffee beans ground up and bagged seven weeks ago, sitting in a decanter that hasn’t been washed in three days, is a snob for choosing the cappuccino? That is some dicey logic m’lady.
I hear this kind of thing constantly in my town. It’s a working class town, full of people who take pride in being no frills, regular Joes. We’re a salt of the earth type ‘round these parts. Those interested in hoity-toity, frou-frou, whizz-bang anything are advised to just keep moving east to Toronto or Montreal. Most days it’s what I love about where I come from. If you’re a stranger or if you’re new to town, folks here will bend over backwards to help you out even if, at the outset, they don’t like the looks of you. If you’re standing at a bus stop you are guaranteed a conversation about the weather or how crappy the hockey team is playing this year. If you’re stuck in an elevator there will be no awkward silences because everyone will give their two cents on the situation. You will know every minute you’re not alone.
At the same time, beneath the folksy-town charm there’s a smothering, conformist leitmotif that is unhealthy in the grand scheme. We love country music; not the Johnny Cash, Willy Nelson, Roy Orbison good stuff, but the schmaltzy pop-oriented stuff. We like getting drunk, not as a by-product of an event where drinking happens, but as leisure in itself (like sitting in a garage), chugging back the cheapest, blandest pilsener beer to achieve the dubious aim.
We love our large, gas guzzling, parking-lot hogging, lane encroaching pickup trucks, even though most of us don’t need to haul bales of hay anywhere. A sports jersey and baseball hat is the weekend uniform for men over the age of thirty-five. We love lining up for shit coffee. You get the idea. These are the things we do where I live. Back in my twenties, I came up with a term for those who were devout adherents to these key elements of ‘folksy’ in my town: “ham’n eggers”.
I don’t disavow any of these local traditions or “ham’n eggers” per se. I love binge-drinking as I watch Canada win another World Cup of hockey. If you need to drive through snowbanks, nothing will do better than a half-tonne. And I absolutely love ham and eggs for breakfast. It’s divine. I love people in my town for who they are. I’ve lived in a big city with poseurs awash in fancy suits, name-brand gotch, who adorn their personas with elements of a fantastic life purchased on credit. It seemed mostly to impress the mirrors on the walls. Frankly, I much prefer the “ham’n eggs” of my town.
On the other hand, affixing of the label “snob” upon those of us who embrace things not ham and egg is a bit passive aggressive, isn’t it? Throughout my life, I’ve been variously called out for liking classical music, reading books with no pictures, talking about philosophy, doing yoga, meditating, not really caring about professional sports, or having an avowed interest in what goes on in the world beyond the wheat fields hugging my town. There’s always the insinuation “Ooooh, this guy is all fancy ‘cuz he knows stuff other than hockey fights and Duck Dynasty.” I think the word you were looking for, my ham and egg friend, is ‘pretentious.’
It strikes me as a bit of a shrewd way to punish and put down someone for thinking a little differently. I’m not suggesting everyone has to travel the world, drink exotic Indonesian coffee beans at breakfast, or run to their nearest yoga shala for a moral cleansing. But the lack of curiosity in the flat denunciation of the difference is maddening – and is very commonplace among many folks who surround me. Instead of this: “You’re such a snob for not liking Tim Horton’s or Rascal Flatts” how about this: “why would you say Tim Horton’s is shitty coffee and David Bowie is such a genius”?My partner and I often tussle for control of the radio dial when we’re driving to or from work. She wants to listen to one of the fifteen Top 40 pop or country radio stations on the radio dial in my town, each of which plays the same twenty hit songs. These are the auto-tuned songs, the songs with beats ripped-off from samples of real artists, songs that transform the existential angst of life into campy pop-culture massacres; songs which, in a year, will compel everyone to stick an ice pick in their ears.
Sure, they’re filled with catchy beats that make you want to bop your head. They sound great in a night-club; they are ideal background music for the spectacle of lights and dancers who flank the pop star on their circus tour. But here’s the thing; they’re pop songs. They’re made to appeal to the most undiscerning base demographic of music listener in existence. They’re window-dressing in a whole genre of music that, on the whole, can be classified as “music for people who give zero fucks about music.”
Hey, that’s okay. Not everyone has to care about music. That’s not the point. The point is that, just because this sludge is rammed down millions of people’s throats, and because millions like it doesn’t mean it’s good. Millions of people thought National Socialism and Bolshevism were good too, right? The point is, those who listen to pop or whose tastes in everything else mirror exactly that of the masses cannot claim to have discerning taste. Their faculty of judgement, dulled by the fact of its mass-production, is as we ham’n eggers like to say, as “useful as tits on a bull.”
Eventually my partner shakes her head, miffed that I’m insinuating she has bad taste again. She is a good sport about it. I dig a little deeper into my foxhole with explanations and rationalizations to talk my way back into her heart. I provide logically defensible reasons why her taste in music is terrible, “Okay, so we’ll be listening to Justin Bieber and Hedley in two-hundred years like we’ve been listening to Mozart, right?” I say. “Heck, even forty years from now, do you think we’ll be listening to Selena Gomez and Rihanna like we’re still listening to the Rolling Stones and John Coltrane!” I implore.
Ultimately I retreat from the fight. I accept that I’m a music snob because I am making her feel self-conscious about her bad taste in music. I brace for a chilly evening and sex involving baby oil, Google, and more self-love than I can usually muster.
Okay so I guess there is no measure for anything. I guess anything we do to occupy the excess hours of our existence – playing video games, wanking to reality TV porn – is inherently intellectually enriching. I guess those who read nothing other than Twitter feeds are right to claim their opinions on world affairs, the economy, and climate change are as valid as those who spend their lives immersed in these fields.
Really? Let’s get serious now. I mean it. The idea that those who swaddle themselves in the vacuous chimera of mass culture to the exclusion of all else could possess authoritative views in matters of taste, or anything else, is totally fucking absurd.
Hey, I’m no less capable of guilty pleasures than anyone else. I grew up with a single mother whose most reliable babysitter was the television. I ate that shit up. Escaping into re-runs of The Big Bang Theory is a great way to avoid the damage you’ve done to your career by not being able to keep your mouth shut when the Director is being a dick at the office. Soulless, mind-numbing junk is an easy salve for the pain of existence.
At the same time, I would never say someone is a “loser” or something similar if they said Big Bang Theory sucks. I wouldn’t defend my bad taste by turning their rightful opinion around on them. In the grand scheme, television is drivel. I know that because it’s not how I spend 100% of my free time. I am a Curious George, and tend to spend more of my free time chasing my tail in pursuit of my intellectual curiosities.
Curiosity; that faculty of mind distinguishing human beings from apes and pigs. It’s what compelled we humans to invent the tools of modernity that have made our lives infinitely easier than those of our ancestors: the combustion engine, electricity, airplanes, computers, and so forth. It’s a mental faculty that has been vital to our survival; one whose slow death our culture seems to celebrate. Every day I am exposed to mass media I see reams of Westerners pissing on the grave of the one virtue that secured our place at the top of the food chain: human wonder.Throughout history, there are scores of examples where absolute rulers have sought to cast a pall of ignorance over the masses. How did they do this? They withheld education, books, and sought to control the information available to them. In lieu of power and participation in the fate of the nation, they gave them bread and circuses to pass the time. The despots of yore knew ignorance was more powerful than a loyal army to keep the masses subdued.
A mind engaged inevitably comes to be a mind that reflects; one that is prone to ask “why are most of us struggling and poor while that small batch of billionaires are getting richer every year?” Minds accustomed to that kind of reflection are not as easily swayed by the answer “don’t worry struggling middle-class peon, the wealthier we billionaires are, the better off you will be. Eventually. Just wait a little longer.” Only people whose wits have been softened by inactivity could believe such royal horseshit.
This is what gets my back up about the “snob” comment, especially when it’s wielded against anyone or anything that reeks of intellectual discernment. It is part of the same anti-intellectual strain of thinking that has darkened our culture for decades; since the senile guy who once starred in Bedtime for Bonzo became the most powerful puppet in the Western world. It’s a catch-all to disdain anything that might pass for “high-minded.” It is a celebration of the trailer-park simpleton as cultural ideal; a belief that Homer Simpson is the benchmark for modern civilization.
Such thinking has made it possible for millions of people to believe Donald Trump is a legitimate candidate as president of the most powerful, wealthy, and influential nation on the planet. His supporters don’t seem capable of seeing through his “self-made” narrative or extrapolating from his misogynist, Muslim-banning, chest-thumping, race-baiting, simple question-avoiding bluster as to what kind of leader he would be. The lack of discernment in matters of taste seems to have overtaken their capacity to discern what is or isn’t politically in their own interests as well.
Closer to home, many of my fellow ham’n eggers swallow the turd in a cup about how taxes, government, and immigrants are bad just because the guy on television who looks white, male, and frightened of change, just like them, said so. All the while unrestrained corporate wealth, guns (at least in the hands of white Christians and police), and more millionaire hockey players are accepted as good simply because they too are so much more familiar than the other thing. For a long time, folks have been given cups and cups of this shit coffee. The longer everyone’s been drinking it, the more pressure each person feels to set aside their mental faculties and believe it grand simply because everyone seems to love it.Next time you hear someone say “that cuppa Tim’s sucks” try to restrain your instinct to defend the turd. Don’t automatically succumb to your impulse to silence the differing view by uttering slurs like “snob” or “bleeding heart liberal.” Don’t believe the hype; it will dull your capacity to adjudge the shit coffee and fascist demagogues as terrible for your soul. Instead, hear those who were able to taste the popular brand of nonsense a little more critically; who were driven by their curiosity about the possibility of something different and better; who have discovered that, sometimes, what we have been led to believe as virtuous and true can be utterly false and reprehensible.
In the end, I’d rather be a snob than a fool. Enjoy your shit coffee like the rest of the mob if you really want to. I can bet the billionaires are ecstatic you continue to buy it; that your addiction to the belief in its goodness will fill their pockets with your money.